Example of a successful blogger outreach campaign

EXAMPLE OF A SUCCESSFUL BLOGGER OUTREACH CAMPAIGN A couple of months ago, I received an email from a writer looking to promote her client. It started something like this: Hope youre keeping well. Im just getting in touch to ask if youre open to accepting content from freelance writers at The Writers For Hire if so, Id love to put together a high-quality article written specifically for the site. Im sharing this here, because I responded, and in turn received the blog post entitled, Secrets for a Successful Blog Outreach Campaign. Her efforts to reach out to me benefited us both: We got free content, and she got a link back to her client. For all those seeking to run a successful blogger outreach campaign, our exchange provides a good example for aspiring Internet networkers everywhere. Id like to thank Isabella Woods at wiki-bee.com for reaching out to me and for the great blog post.

Marriott and Hyatt

Marriott and Hyatt Marriott and Hyatt are leading brands in the world hospitality market. Hyatt Corporation operates in more than 45 countries, having over 370 locations, whereas Marriott operates in 68 countries having over 3150 properties.Advertising We will write a custom report sample on Marriott and Hyatt specifically for you for only $16.05 $11/page Learn More Hyatt employs about 100 000 people, and Marriott has about 150 000 employees. Apparently, Marriot has a larger network, but it is necessary to add that this corporation is to great extent aimed at the US market. Conversely, Hyatt can be regarded as international brand. These two corporations also have different focuses. Hyatt is mainly aimed at premium market, whereas Marriot also offers various low-price options. Thus, Hyatt specializes in high end sectors and resorts, business plans, and family centers. At the same time Marriott offers more varied services, focusing on such business segments in the hotel chain as : full service and lodging, select service and lodging, extended stay and lodging, timeshare, and even synthetic fuel. It is necessary to add that in contrast to Hyatt, Marriot has acquired other hotel brands (e.g. Ritz Carlton Hotel Corporation) diversifying its business. These two hospitality giants not only maintain constant high quality if their services but follow ethical standards and reveal social responsibility. Thus, Hyatt is preoccupied with environmental issues. The company launches various trainings for the employees to increase their awareness of what can be and should be done to solve environmental issues. Hyatt also has HyattEarth website where they monitor energy use reductions, reductions of Greenhouse Gas emissions, water use and landfill waste reductions. At the same time, Marriott is more concerned with contributing to the development of social responsibility among people. Thus, Marriott is very deliberate while choosing their partners paying much attention to th e quality of products they provide and their being socially responsible. For instance, Marriott demands very high quality of products and the use of environmentally friendly raw materials; they also check whether all human rights are followed in the hotels of the corporations or in companies-partners.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is important to point out that such social responsibility of the companies contributes to their respectful names. However, it should be mentioned that while Marriott has a really strong image of one-off hospitality corporation maintaining high quality standards, Hyatt had several scandals which damaged the company’s reputation. Thus, Hyatt has been often accused of employee mistreatment, workforce reduction and housecleaning personnel outsourcing. SWOT analysis Marriott Hyatt Strengths Wide range of brands Strategic l ocations Brand image Website and social networking in Conducting its business Successful strategies to attract and Retain a pool of staff Premium offering Brand image Hyatt casino Weaknesses Focus on the United States market instead of global markets; Over-reliance on luxury products; Mostly targeted by terrorists and extremists High-level exposure to the premium market Diluted brand name Financial pressures Opportunities Emerging Asian Travel and Tourism markets Come up with low-end brands Distinction amongst hotel services offered; Decreased cost of real estate in the United States Eco-tourism Specialist businesses Hyatt business services Road trips Threats Timeshare is decreasing on popularity Economic meltdown, which lowered consumer’s spending power Threat from terrorists and extremists Tight United States borders Low cost travel/leisure Market heavily influenced by competitors Strengths Hyatt has a strong image and it is focused on premium segments, and benefits from its additional option: casino. However, Marriott has more strong points: it has more diversified business, it possesses strategic locations and benefits from using technology to provide more services. Moreover, Marriot, in contrast to Hyatt, has very positive and unblemished reputation. Weaknesses Hyatt’s major downsides are its focus on premier segment where demand is declining due to world financial crises and diluted brand name. Conversely, Marriott which has quite diversified business suggests different options in all segments but it is mainly focused on the market within the United States without developing new opportunities on new markets (e.g. very promising Asian market). One of Marriott’s weaknesses is its frequent exposure to terrorist attacks. Opportunities Nevertheless, the both companies have many opportunities to develop. Thus, Hyatt can develop its specialist business segment, offering more services in holiday and lei sure industries. Moreover, the company can benefit from its road trips services due to the rise of air travel costs. At the same time Marriott should pay more attention to developing new markets, especially in Asia. The company should also consider providing more low-end brands which is quite possible due to the decreased costs in the US real estate.Advertising We will write a custom report sample on Marriott and Hyatt specifically for you for only $16.05 $11/page Learn More Threats However, the companies should also take into account possible threats. Thus, Hyatt can face difficulties due to the increased offer of travel services where demand is becoming lower than offer. Hyatt can also lose its position in the segment of gambling since many new companies emerge. As far as Marriott is concerned it is necessary to point out the following threats: financial crisis consumers lowered consumers’ spending power. Besides, Marriott can lose its leading posi tion if it stays within the boundaries of the US. In summary, Marriot and Hyatt are two giants of hospitality market. However, it is necessary to point out that Marriot has larger services chain and strong reputation whereas Hyatt is not presented in so many countries and has had many scandals concerning employee mistreatment. Apart from this Hyatt is potentially more vulnerable to financial hardships since it is aimed at premier segment whereas Marriot should pay much attention to implementing innovations.

New Virtual Society Essay Example | Topics and Well Written Essays - 500 words

New Virtual Society - Essay Example in Brown 30). In this respect, for example, while terminating relationships or turning down a candidate for open job position, a lot of individuals prefer to substitute face-to-face conversations for virtual methods of communication in order to avoid any embarrassment and try to prevent oneself from any negative emotions. 2. Cyberspace helps to widen communication and diversify person’s social ties, which, despite all advantages of virtual life, can stay quite unstable and weak. For instance, Brown states that â€Å"someone with more than 3,000 Facebook friends probably has more than 2,000 shallow friendships† (31). Even though, being a former classmate, coworker or merely an acquaintance from exhibition, each so-called â€Å"friend† from such a long list may have different relation to the owner of profile, not many social networks admit this disparity and provide relevant additional options for their users. â€Å"In the new Virtual Society, we will see an increasing transition from basic matchmaking sites to sites that enable people to actually go out on online â€Å"dates† without ever leaving their desks. While face-to-face dating will never entirely disappear, the process - and even relationships themselves - will happen more and more in virtual space† (Brown 30) According to the latest forecasts, in the future, dating sites will be more advanced implementing technological option that ensures virtuality of face-to-face dates. Hence, users will not be forced to leave their houses in case they wish to meet someone. Therefore, along with existence of traditional dating, virtual relationships and meetings will be widely popularized (Brown 30). â€Å"More and more people regard the virtual world as a place where they can establish and maintain safer, less demanding relationships on their own time. Ease, flexibility, and relative anonymity will continue to be three key components on

Transportation Safety Administration Research Paper

Transportation Safety Administration - Research Paper Example Keywords: 4th Amendment, AIT Scanner, Pat downs. Transportation Safety Administration Screening at U. S. Airports The Bill of Rights and the 4th Amendment 2001 and Now Introduction: September 11, 2001 will never be forgotten by anyone who is an American citizen. It became a day that the â€Å"light came on† for many people who had before taken security for granted. To the major portion of Americans, terrorism was something that happened in other countries, never their own. A total of 19 terrorists were able to evade security checkpoints and personnel and board four commercial airline planes. The results of that day were a â€Å"wake up call† for security in America but particularly for airline security. (Taylor; Steedman, 2003). After 9/11 security professionals have been seen as a major defense to managing the terrorism threat. The security industry has seen a boom after September 11, 2001. The airline industry has been the fastest to upgrade their security measures, s ince the hijackings occurred on commercial airlines. Immediately following the attacks, President Bush poured $20 billion dollars into intelligence and security. The airlines had to enact new security measures so that people would feel safe flying. Stricter background checks and heavier security for baggage checks were the first placement measures. (Taylor; Steedman, 2003). The following research covers the new airline laws, the TSA and how it effects the Bill of Rights and the 4th Amendment. The New Security Measures: The new security laws were put into place on November 1, 2001. They needed to be in place before the heightened traveling season of Thanksgiving and Christmas of 2001. On November 19, 2001 Congress passed the Aviation and Transportation Security Act (ATSA). The Homeland Security Act was passed on November 25, 2002 and the TSA was moved to the Department of Homeland Security, which had formerly been directly under the Department of Transportation. (Taylor; Steedman, 20 03). Security officers are very important in an airport that caters to millions of people traveling from different parts of the world. They are employed to assure the safety of assets; â€Å"they are on the front line.† (Taylor; Steedman, 2003). A security officer takes his position more personal and is able to detect little things that others would not normally see by observation. These officers are well versed on baggage checks, vehicle checks, screening passengers and personnel and operating detection equipment. Shortly after the TSA was formed, 65,000 new federal employees were hired. (Taylor; Steedman, 2003). They were offered higher wages and better benefits, and increased training from 12 hours to 100 hours on all baggage and passenger screeners. (Blalock; Kadiyali; Simon, 2007). The immediate short term upgrades to security included criminal background checks on 750,000 airport employees, screening of all checked baggage with whatever equipment was available. This inc luded x-ray machines, personal hands on inspections, presence of more air marshals on board, and prescreening of suspicious passengers with the FBI. By 2003 5,000 more air marshals were placed on domestic and international flights. Long-term upgrades included 28,000 airport baggage screeners being equipped with explosive

Advantage And Disadvantages Of Dividend Payout Policy Finance Essay

Advantage And Disadvantages Of Dividend Payout Policy Finance Essay When a company has a surplus of profit, it can be used either pay back the shareholders or reinvest into the business. The way that company pay back to shareholders is call dividend payout. In the recent years, the number of companies paying dividends has declined. For example, the PSEG Company in the United State, the payout ratio was about 67% in 2004 and fallen to 45% by 2007.Shows in the graph below: (http://www.pseg.com/index.jsp) This essay will mainly discuss the advantage and disadvantage about the dividend-paying. What are dividends? Dividends are payment made by corporation to the shareholders. Dividends come from the profit earned by company. There are two ways where company spends the surplus of profit, one is to reinvest to the business and the other is to pay back to the shareholders as dividends. The companies who pay dividends are usually taking no benefit if the reinvest the surplus profit back into the business, under this condition dividends are chosen to pay to th e shareholders, which is call payout. The forms of dividends are variable. The most common one will be the made by cash, which is the most common method of sharing corporate profits with the shareholders of the company. The second one is the stock dividends that is paid in form of additional share and it is counted by proportion, for example, if the shareholder owns 100 shares of the stock with 5% stock dividends, the shareholder can gain 5 more shares. Others like property dividends are taken as dividends payout as well. Advantage of dividend payout policy There is certain amount of people of the rightist position state that company pays a high dividend payout is important for investors for the reasons that paying dividends can convince the shareholders about the companys financial well-being. The higher rate of dividends payout shows better the company operating as well as larger number of profit, which might attracts the investors. Dividends are also attractive for the investors who want to get the stable current income easily. à ¢Ã¢â€š ¬Ã…“There is also a natural clientele of investors, such as the elderly, who looking to their stock portfolios for a steady source of cash to live onà ¢Ã¢â€š ¬Ã‚  (P456, Richard, 2008). In principle, the shareholders could sell a part of the shares to gain money even if the company does not pay dividends, but it is more convenience for the investors to get the money if companies pay the dividends by checks. In this case, the payout policy of cash dividends will reduce the cost of transaction as well as the inconvenience for the shareholders selling the shares. In addition, the long-term stable dividends payouts could help the company less affected by the changes of the dividends. Those companies with long history of stable dividends will be less influenced if the dividends decrease, but will be positively affected when dividends payout increases or even dividends stay the same level. Furthermore, companies without a dividend history are generally viewed favorably when they declare new dividends. The dividends announcement has resulted in a 4% rise of the stock price according to the dividend initiations studied by Healy and Palepu (P448, Richard, 2008). Many companies have taken the dividends paid back to shareholders as payout policy. For example Microsoft, the largest software company in the entire world, has announced their first dividends payout in 2003. The amount of the money has been divided into two forms of dividends, one was one-time dividends and the other was stock dividends paid quarterly installments by a unit as per share. (P457, Richard, 2008). Disadvantage of dividend payout policy Firstly, the radical state that dividends payout can be heavier than capitals gain when taxation of dividends is larger than the capital gains. Under this condition, company should put the spare profit back into the business by repurchase shares. It makes sense for the reasons that the capital gains have a tax advantage. When companies use the money to repurchase the share, the income will be larger because with the lower rate of tax on capital earnings, comparing to dividends payouts to shareholders with higher rate of tax on dividends. In the banking industries, a part of banks have stopped paying dividends to shareholders in 2009, according to the Capital Report. In the meanwhile, there are 202 firms have cut their dividends and 74 of which paid none at all (Web1). Secondly, the level of dividends payout can reflect the information about the confidence of the management from the company in the future, which will have an influence to the stock price. Generally, companies that pay dividends are sending a message to the market that their earnings are real which will result in the investors comfort about their investment. On the other hand, once the companies decide to cut the dividend it is also sending the information that they cannot maintain the dividends. However, the company might be able to cheat on their operation by overstating the earning to attract investors, but it is risky in the long term because the actual condition of the company will not have sufficient money to pay the dividends. The consequence will be costly if the companies choose a high dividend without getting enough profit. Most managers will not change the dividends without consideration about the operation of company, but they will increase the dividends only if they are c onfident it can be maintained. Thirdly, the consideration of a dividend policy might be irrelevant because investors have the ability to create their own dividends. It means that investors can be able to make their own à ¢Ã¢â€š ¬Ã‹Å"dividendà ¢Ã¢â€š ¬Ã¢â€ž ¢ by adjust the investment into different areas. For example, the investors who prefer a stable income are more likely to put their money into the bonds with the stable interest rates. In the case, the stock with dividends pay back will lose the advantage because of the flexible value. Investors who have invested to the bonds will not pay attention to the dividend policy of a particular company. Conclusion: Taking the dividend payout policy can attract certain amount of investors, and it is convenience for those investors who require stable and simple income. But dividends sometimes have tax disadvantage if the tax rate of dividend is higher than capital gains. And dividends are usually more flexible, comparing to the interest rates of bonds. It is important for a company to think whether to take the dividend payout policy by considering the assets, earnings, investments opportunities, market value and other factors about the company.

Prostitution in the Philippines

Prostitution and Venereal disease Prostitution: ?Prostitution is the act or practice of providing sexual services to another person in return for payment. Venereal disease: ? A disease that is contracted and transmitted by sexual contact, caused by microorganisms that survive on the skin or mucus membranes, or that are transmitted via semen, vaginal secretions, or blood during intercourse. Because the genital areas provide a moist, warm environment that is especially conducive to the proliferation of bacteria, viruses, and yeasts, a great many diseases can be transmitted this way. Type of STD Chlamydia: ?is a bacterial infection caused by pathogen (germ) Chlamydia trachomatis that usually infects the genitals of both men and women, but can also infect the throat, rectum and eyes. CHANCROID (SHANG-kroid); ? A bacterial infection that results in sores on the mouth, throat, lips, anus, tongue, vagina, or penis. CRABS (Pubic Lice): ?Tiny insects that live off human blood. Although they're often found around the genitals, they can live in any part of the body with hair. Gonorrhea: ?is a highly contagious sexually transmitted STD bacterial infection, sometimes referred to as the clap. The nickname of the clap refers to a treatment that used to clear the blockage in the urethra from gonorrhea pus, where the penis would be ‘clapped' on both sides simultaneously. HEPATITIS: ?There are five types of hepatitis — A through E — all of which cause inflammation of the liver. Type D affects only those who also have hepatitis B, and hepatitis E is extremely rare in the United States. HERPES (Herpes Simplex) ?Two types of a viral infection characterized by periodic outbreaks of painful sores. Stress, sunburn, and certain foods are the primary causes of a herpes outbreak. AIDS: ?is the acronym for the Human Immunodeficiency Virus, a virus that attacks the body's immune system, leading to full-blown AIDS (Acquired Immunodeficiency Syndrome). AIDS is devastating because it leaves the body susceptible to life-threatening infections and certain kinds of cancers. HPV / Genital Warts: ? Human Papilloma Virus (HPV) – a group of more than 70 viruses, some of which can lead to cervical cancer. Several strains of HPV cause external genital warts. SCABIES (SKAY-beez): ? A mite that burrows under the skin and lays eggs. SYPHILIS (SIFF-i-lis): ? A bacterial infection caused by an organism called a spirochete. Trichomoniasis: ?is a common sexually transmitted disease (STD) that affects both men and women. Trichomoniasis is caused by a protozoan parasite called Trichomonas vaginalisand is a cause of vaginal infections in women and urethral infections in men. Trichomoniasis is an STD that affects approximately 5 million people in the US every year. Trichomoniasis is one of the most common, curable causes of vaginal infections in women. By: Bobby P. Galleros

Who Fired at Lexington and Concord

Who Fired At Lexington? Who fired first at Lexington? This question seems to remain a mystery until now, but after much research, and answer has been decided. After scouring through many affidavits, maps, paintings, and such, I have learned that the most logical answer is that the King’s troops, or the British, were the ones who opened fire unto the colonial troops. There is credible testimony as well as a piece of art that leads to this conclusion. To begin with, there are two witnesses to the Battle at Lexington and Concord that openly admit to the British being the ones to first open fire.John Parker, the commander of the militia in Lexington, accounts that upon hearing that the British troops were approaching he gave orders to his men to â€Å"disperse and not to fire†. He then also recalls that his men were rushed by the British troops who opened fire and killed eight of their party without receiving any provoking from the militia in Lexington. Another man, Simon W inship gives account of his experience on the night of the Battle at Lexington and Concord.He states that he was riding his horse on the public road in Lexington, unarmed, when he was approached by the British troops and ordered to dismount his horse. When he asked why, he was removed from his horse by force from the British commanders. The commanding men ordered Winship to march with the troops. He refused, but somehow ended up marching with them for half of a quarter of a mile. The troops were told to halt, prime and load their weapons. The troops then marched on until they came into contact with Captain Parker’s militia.He then recounts that an officer at the head of the said British troops, â€Å"flourished his sword, and with a loud voice, giving the word fire, fire, which was instantly followed by a discharge of arms from said troops†. Winship accounts that he is positive that there was no discharge of arms from either side until the word fire was given by the sa id officer. A painting also gave credible representation of the events that occurred that night. The painting clearly displays the King’s regiment, marching into the space that was occupied by the colonists.The Colonial troops, dispersed and held their ground without provoking the red coats to attack. The commander of the British troops, is shown atop his horse waving his sword in the air as to commence the attack on the Colonial troops. It is obvious as demonstrated by the evidence, that the King’s troops were the offending party which opened fire on the Colonial troops. Even though there was testimony accounting that the Colonial troops were the ones to open fire, they were discounted as credible due to their biased position.